How Ophthalmology Practices Can Close More Leads

What are Lead Management Solutions?

Lead management solutions help ophthalmology administrators increase their patient base by organizing leads and streamlining communications.

As part of an EHR platform, these solutions work together with your practice’s software to provide a seamless experience and come packed with the following tools:

Read More: How To Increase Your Revenue With Ophthalmology Billing Software

Lead and Call Tracking

With lead and call tracking, admin teams can easily catalog and categorize potential clients for more effective follow-up. 

A great lead management system automatically sorts leads as they come into the system from your website, email, referrals, or over the phone and assigns them to team members. 

At a glance, administrators can see each lead's stage of the conversion process and pick up with them at any time. And with an all-in-one EHR system like OphthalmologyEHR, phone integration means making a call is just a click away.

Email and Text Marketing

The days of advertising in the yellow pages are over. If you want to promote your practice, you will need to reach clients on the channels they use most: email and text.

Lead management solutions empower ophthalmology administrators with a dedicated email and text marketing system without needing to specialize in hard-to-use marketing software.

From within your EHR, you can quickly send promotions and newsletters to inform patients and prospects of your latest offerings and updates. That way, your practice and all the fantastic services it offers remain top-of-mind for the people you’re trying to reach.

Read More: The Top 7 Benefits of an Ophthalmology-Specific EHR

Patient Retention and Recall

After having a great experience with a patient, it’s easy to let them fall through the cracks as you move on to your next task. Trying to keep track of all your patients the old-fashioned way becomes overwhelming fast and takes administrative resources away from your leads. 

By automating appointment recalls, you can prevent that from happening. Instead of manually reviewing all of your patients’ canceled, overdue, or future post-op appointments, your EHR will alert your administrators about who needs an appointment and when. This type of automation gives administrators more time to focus on nurturing and closing leads.

Marketing Analytics

If you’re trying to attract and close leads without measuring your efforts, you might as well be yelling at people out of a moving bus: you don’t know who you are reaching, whether they hear your message, or to what degree your initiatives are improving business.   

Since lead management is only as effective as your analytics, you need a solution with in-depth reporting. These analytics will help your practice evaluate the effectiveness of each individual initiative, identify where you can improve, and highlight how you could use resources more effectively.

What is the Best Lead Management Solution for Ophthalmologists?

For ophthalmology practices that want to grow, lead management is a must. That’s why we recommend the only must-have ophthalmology lead management solution built by ophthalmologists: OphthalmologyEHR. 

Besides lead management tools, OphthalmologyEHR has award-winning solutions for your entire office, including billers, technicians, and surgical staff.

Contact the OphthalmologyEHR team today and discover how your practice can increase its efficiency, productivity, and client base using our all-in-one platform.